Window graphics are catching on across Canada. Store managers and business owners alike are utilizing window graphics to round out their branding efforts. “We’ve seen a tremendous increase in the number of inquiries this year and we expect the growth to snowball into the near future” says Mike Kowanda, manager of vehiclegraphix.ca. “It’s much more convenient than putting out a mobile sign, you have a lot more flexibility with the design, and you benefit from savings in the cost of utilities.”
So what exactly is a window graphic? It’s basically laminated vinyl on which a full colour image is printed. This adhesive vinyl is applied to a glass window by a skilled professional. It provides additional privacy and also improves your office’s heating and cooling efficiency. It is transparent and barely noticible from the inside. It leaves no marks or residue on the glass and after a period of time it can be easily removed or replaced with a new one.
Clients like the fact that there is almost no limitation to what can be put on their window: it can advertise a limited-time promotion, special event or occasion. “They like the possiblility of marketing a certain image while making sure it stays consistent with their corporate identity”, says Kowanda.
Store and business owners should make sure they hire a company that specializes in vinyl wraps. “I wouldn’t recommend just walking into any sign shop and asking for one”, Kowanda adds, “Experience is the key factor here.” If you’ve ever considered window graphics or vehicle wraps, call us for more details and options available to you.
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