We have received several inquires about advertising on customer’s vehicles. We are currently offering price discounts to anyone interested in having our company logo displayed on their vehicle. Savings up to 25% off full wrap price* will be considered. Full vehicle wrap is required. Our design team will make sure our logo doesn’t compete with your marketing campaign and its positioning meets your approval. Please contact us for details. *Credit will be available at the end of the advertising period and could be used towards any services.

3M wrap vinyl has air release channels, a characteristic of comply adhesive. This feature may be found in films with either pressure-activated or pressure-sensitive adhesive that is permanent, changeable or removable. Comply adhesive is a versatile technology with multiple versions. The original comply adhesive has a slightly visible pattern on the film surface. A designation like “Cv2” or “Cv3” indicates a different comply pattern. In these two cases, the pattern is virtually invisible, and the Cv3 version features improved air bleed. Removing and attempting to change a film liner or reapplying the same vinyl piece damages air release channels.

TIP. When applying graphics, always work from the center out to the edges of the graphic to allow trapped air to exit through the air release channels. If the channels are closed off by firm pressure and air is trapped, use an air release tool to aid in removing air bubbles.

Window graphics are catching on across Canada. Store managers and business owners alike are utilizing window graphics to round out their branding efforts. “We’ve seen a tremendous increase in the number of inquiries this year and we expect the growth to snowball into the near future” says Mike Kowanda, manager of VehicleGraphix.ca. “It’s much more convenient than putting out a mobile sign, you have a lot more flexibility with the design, and you benefit from savings in the cost of utilities.”

So what exactly is a window graphic? It’s basically laminated vinyl on which a full colour image is printed. This adhesive vinyl is applied to a glass window by a skilled professional. It provides additional privacy and also improves your office’s heating and cooling efficiency. It is transparent and barely noticible from the inside. It leaves no marks or residue on the glass and after a period of time it can be easily removed or replaced with a new one.

Clients like the fact that there is almost no limitation to what can be put on their window: it can advertise a limited-time promotion, special event or occasion. “They like the possiblility of marketing a certain image while making sure it stays consistent with their corporate identity”, says Kowanda.

Store and business owners should make sure they hire a company that specializes in vinyl wraps. “I wouldn’t recommend just walking into any sign shop and asking for one”, Kowanda adds, “Experience is the key factor here.” If you’ve ever considered window graphics or vehicle wraps, contact us for more details and options available to you.

For businesses looking to add “wheels” to their advertising programs, a road warrior has come to town. It’s on the job 24/7, is cost-effective and can get you noticed in ways that no other advertising can. “It” is the newest trend in outdoor marketing known as vehicle wraps. “Wrapping” a vehicle is easier than it sounds. Wraps are full-colour high-resolution printed vinyl graphics applied directly to the surface of cars, buses, vans and even small trailers. Thanks to a protective laminate, the wraps are durable, washable and resistant to sun fading.

An investment in vehicle wrap advertising can pay off for nearly five to six years which is the approximate life of the wrap. Companies of all sizes can move away from some of the traditional forms of mass advertising and reach many more potential customers – even while going about their personal business.

According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. It can be used to target special events, specific audiences or to promote a full-line products or services.

This is a great way to build awareness and generate interest in your business in a way no other marketing strategy can. An added side benefit: the wrap protects paintwork against sun damage, minor abrasions and chipping. It is easily removed leaving the original paint in the condition it was in before it was covered. If you are leasing company vehicles, you can be confident in returning them with no exterior paint damage. If you ever considered using vehicle wrap – now is the time to take action

All substrates must be considered contaminated and must be cleaned prior to application of vinyl. If the substrate has dirt or loose paint on it, that is what the vinyl adheres to – not the substrate itself. If the vinyl does not make enough contact with a clean, dry substrate, it will not stick well, leading to premature graphic failure. Perform the final substrate cleaning step immediately before applying the vinyl. Dust and other contaminants can collect quickly on the substrate and prevent the vinyl from adhering properly. Be sure the substrate, rivets and seams are thoroughly dry. Vinyl adheres poorly even to a properly cleaned substrate if there is any moisture around the rivets and seams.