For businesses looking to add “wheels” to their advertising programs, a road warrior has come to town. It’s on the job 24/7, is cost-effective and can get you noticed in ways that no other advertising can. “It” is the newest trend in outdoor marketing known as vehicle wraps. “Wrapping” a vehicle is easier than it sounds. Wraps are full-colour high-resolution printed vinyl graphics applied directly to the surface of cars, buses, vans and even small trailers. Thanks to a protective laminate, the wraps are durable, washable and resistant to sun fading.
An investment in vehicle wrap advertising can pay off for nearly five to six years which is the approximate life of the wrap. Companies of all sizes can move away from some of the traditional forms of mass advertising and reach many more potential customers – even while going about their personal business.
According to the Traffic Audit Bureau for Media Measurement, vehicle wrap advertising can generate 30,000 to 70,000 daily vehicular impressions. It can be used to target special events, specific audiences or to promote a full-line products or services.
This is a great way to build awareness and generate interest in your business in a way no other marketing strategy can. An added side benefit: the wrap protects paintwork against sun damage, minor abrasions and chipping. It is easily removed leaving the original paint in the condition it was in before it was covered. If you are leasing company vehicles, you can be confident in returning them with no exterior paint damage. If you ever considered using vehicle wrap – now is the time to take action
